Tuesday, January 14, 2014
3 Top Secret Brutal Truths About Network Marketing or MLM
Most people who enter network marketing believe (or they are led to believe)
that a network marketing business can be built by talking to a hand full of
people you know.
In most cases, that is simply not true.
It is simply numbers.
Please read the rest when you can . . .
Thanks so much,
Scott and Julie Linden
Julie and I are real estate brokers. A well-known FACT about real estate
sales is the numbers - these numbers:
If you have a meaningful conversation with 50 decision making adults, 1
(just one) out of the 50 will eventually buy a home or they will list and
sell their home with you - OR they will refer you to a friend of their's who
will buy or sell with you.
FYI: A meaningful conversation with a decision making adult in RE sales is:
"Hi, are you or is anyone you know going to be selling or buying real estate
in the near future?" IF the answer is no, put a mark on the clip board -
and knock on the next door - and repeat. 2 to 5 people out of 50 will say
"YES." Eventually (and at an AVERAGE of 50 to 1) someone out of the 50 (you
give your card to the people who say no too because you don't know when they
will think of someone . . .) will say "Yes - I am ready to buy or sell."
Now is real estate sales, this works because the commission are big. We
sold two houses this month. The commission on one is $5,000 and the other
$7,000. Did "the numbers" that produced those commissions work out? Did we
have a meaningful conversation with 100 decision making adults in order to
make those two sales? YES! The numbers WORK in real estate sales, and they
work like a clock work - every single time. Now, again - a real estate
sales person may talk to 3 people in one day and one of them says, "YES - I
want to buy (or sell) now."
That same real estate agent may then talk to 150 people to produce the next
"deal." The AVERAGE works out to 50 conversations per deal.
17 years ago Julie and I built a network marketing group of 10,000 people in
about 14 months time. We personally sponsored 300 people. How did we do
The single product we promoted was the product we had used (we had used one
of six products the company offered before we decided to work the business).
Our young children were constantly sick - and they would make us sick. All
that stopped when we all used the product. (A liquid - 78 minerals -
product). We all felt better with more energy.
So, we believed with all our hearts in the product . . . ONE JUST ONE
AND your product must be affordable. It doesn't have to be the lowest
price, but it must be within reason.
Testimonials add value to a product.
The product also must NOT be readily available in other (retail) places -
otherwise you are competing with Costco (for example).
The point here is - pick ONE product to promote. Otherwise you are adding
confusion and when people have too many choices, they decide not to decide.
If you have 3 versions of one product (maybe 3 versions of aloe for example)
you can present the 3 - but you are still promoting ONE PRODUCT - aloe,
right? In other words, you show them 3 aloe products after they have
decided they want to use it.
A fancy wrist watch seller advertised in the NY Times - they showed 8
different watches on the page. When they ran the same ad with 3 choices,
sales went way UP!
So, that takes care of the product - sell it with your heart /
estimonials - and it must be special somehow. The solution it offers
(evidenced by the testimonials) must be a solution to a problem many people
The liquid mineral product had all the above attributes at the time.
The business opportunity must be easy to present quickly in what we call "An
elevator speech." This is something you might say while talking to someone
in an elevator. It must be powerful and to the point.
If we go back up to the start of this email about real estate sales - what
was the elevator speech? It was, "Are you or is anyone you know going to be
buying or selling real estate in the near future?"
For Brain Abundance (we have only been working Brain Abundance for 2 days -
we're working on the elevator speech). Here is what is working when I call
people and get them "live" or if it goes to voice mail:
"Hi, this is Scott - and _________ , I'm calling because you requested
information about a home based business - and I'm calling to let you know
how to get to it - it is make my brain work dot com - make my brain work dot
com . . . I have been using the product for a week and my senior moments are
better - and 73 million boomers need this. This also helps young brains too.
The company pays new reps really well - and there is a system that builds a
group for you - even when you are just looking at it - it is very cool - but
keep your wallet in your pocket - just watch it for a week - you can opt out
after that - it is a simple, powerful and fun system."
Anyway, I have either talked to or left messages for 50 people to date. To
do this, I dialed 100 times because half the phone numbers are no good.
From the 50 that I talked to or left VM for, 5 have gone to my Brain
Abundance capture website. None have purchased yet. I suspect one will out
of the 5.
You can see, the numbers will work about like real estate sales.
You MUST have a pay plan that pays the new rep fast.
Now, HOW can it be that the same effort made us $10,000 this month in real
estate sales, but we are working Brain Abundance? If ONE person out of the
5 above who are looking at BA ends up doing the business - they will
eventually make us at least as much as one house sale.
This POINT - that it takes time to get paid in MLM is the biggest reason
people quit trying. The company 17 years ago with the mineral product paid
FAST. The pay plan was 15% level one and 45% level two.
So, people would order, like the product, tell a few friends and they would
get a check. We had many people at $300 a month to $3,000 a month. People
will stay in a program if they like or love the product and they make ANY
MONEY over their product cost.
The "numbers" again . . .
In any program you will need at least 2 or 3 STRONG leaders. You will also
want a need a lot of small leaders. Only about 1 person in 50 will be a
truly STRONG leader - which means to get 2 really STRONG leaders, you will
have sponsor 100 people. The vast majority of the 100 you sponsor will be
very minor - either just product consumers who tell someone who orders once
in a blue moon - or just above that.
Lastly, it helps a lot to have a system like Brain Abundance. It is so
simple. Anyone can order one bottle and pay $20 - and they are in business.
The website and capture page are super simple to get set up and use.
The power leg system makes it to your advantage, because it will give you a
major advantage. Today, we have 360 people in our power leg - yet we have
only worked this for 2 days . . . and we are yet to have our first person
who is looking, order.
Brain Abundance reminds us a lot of the company we made over $1 million
with, 17 years ago.